Our Story

KickStart Breakfast is a community partnership between Fonterra, Sanitarium and the
New Zealand Government.

2009
The programme launches in 200 decile 1-4 schools across New Zealand KickStart Breakfast provides Anchor Mega milk & Sanitarium Weet-Bix twice a week.
2009
2010
KickStart Breakfast welcomes an additional 200 schools to the programme and provides breakfast to over 15,000 tamariki every week.
2010
2011
500 schools are now part of KickStart Breakfast, proudly serving over 30,000 breakfasts every week.
2011
2012
KickStart Breakfast has served over 2 million breakfasts across New Zealand.
2012
2013
The New Zealand Government joins the KickStart Breakfast partnership. The expansion of the partnership enables any schools, regardless of decile, to join KickStart Breakfast. Schools can now provide breakfast every school day.
2013
2014
Over 780 schools are now part of KickStart Breakfast providing around 102,000 breakfast every school week!
2014
2015
KickStart Breakfast celebrates over 800 schools’ part of the KickStart Breakfast whānau and to date has served over 10 million breakfasts!
2015
2016
The programme welcomes another 99 schools with over 62% of all participating schools providing breakfast every day for students.
2016
2017
By Term four, KickStart Breakfast is serving over 125,000 breakfasts every week to more than 25,000 students across New Zealand.
2017
2018
KickStart Breakfast welcomes Te One School, from the Chatham Islands. This is our second ‘island’ school.
2018
2019
Our biggest year! Celebrating three huge milestones:
  • KickStart Breakfast welcomes our 1000th school to the programme
  • KickStart Breakfast serves our 30 millionth breakfast
  • KickStart Breakfast celebrates 10 years with Prime Minister Rt Hon Jacinda Ardern and Hon Carmel Sepuloni, Minister for Social Development
2019
2020
Kickstart Breakfast celebrates a brand-new website and full logo revamp.
2020

Get enrolled now!