KickStart Breakfast Programme Terms and Conditions
(Last updated: September 2026)
1. General
The KickStart Breakfast Programme ("Programme") is operated by Fonterra Co-operative Group Limited (“Fonterra”) in partnership with New Zealand Health Association Limited trading as Sanitarium Health & Wellbeing Company and The Ministry of Social Development (together, "The Partners", “The Partnership”, "us", "we", or "our")
Please read these General Terms and Conditions ("Terms"). We may vary these Terms at any time. The current version of these Terms will be maintained on the KickStart Breakfast site (www.kickstartbreakfast.co.nz) ("Site"). These Terms will be interpreted in accordance with, and governed by, the laws of New Zealand.
2. Eligibility
Eligible schools are defined as below:
All New Zealand state and state-integrated primary through to secondary schools that are identified by the Directory of Educational Institutions at http://www.educationcounts.gov... are eligible to join the Programme;
Satellite schools and Teen Parent Units which relate to the above-mentioned schools may also be eligible to join but will be subject to an individual review before they will be accepted on to the Programme at the sole discretion of The Partners; and
Alternative education providers and charter schools may also be eligible to join but will be subject to an individual review before they will be accepted on to the Programme at the sole discretion of The Partners,
(each, a “School” and together, the “Schools”).
For the avoidance of doubt:
Educational facilities where students are provided with breakfast as part of their living arrangements, including (without limitation) boarding schools and correspondence schools; and
Early Childhood Education providers,
are not eligible to join the Programme.
3. Applications
Any eligible School may apply to participate in the Programme.
Each School must apply to participate through the online application page found on the Site ("Application"). No other form of application will be accepted.
By submitting an Application or otherwise participating in the Programme (including continued participation following any update to the Terms), a School will be deemed to have accepted these Terms (as varied from time to time).
All information provided in an Application must be true and accurate at the time the Application is submitted.
The representative submitting the Application must be appropriately authorised to do so on behalf of the School.
Decisions on Applications will be made at our sole discretion. Without limiting the foregoing, we may reject an Application if it is deemed to be incomplete or non-conforming with the requirements set out therein.
In connection with the Application, the School will be required to designate its desired commencement date. Notwithstanding the foregoing, the date of a School's commencement of the Programme will be at The Partners’ sole discretion.
4. Programme operation
Schools must provide a safe and secure location(s) within the School’s campus where the Product will be served and consumed as part of the Programme (the “Breakfast Club”) as well as sufficient personnel to administer and run the Programme on an ongoing basis.
The School must ensure that it has adequate capacity on its campus to store up to three months’ of Weet-Bix™ product and Anchor™ UHT Lite Milk product (the “Product”). For Schools that have nominated to operate a six-monthly delivery cycles, the School must ensure they have adequate capacity on its campus to store up to six months’ of the Product.
The Breakfast Club may run at any time up to one hour before, and during, a School Day, but not following the end of a School Day. For the purposes of these Terms, a School Day runs from 8:30am to 3:00pm. The School can choose to run its Breakfast Club up to five days a week.
The School is responsible for providing the essential provisions to run its Breakfast Club including, but not limited to; tables, chairs, cutlery, bowls, cups and refrigeration to chill the milk.
Schools are responsible for ensuring the location of the Breakfast Club and any associated facilities and equipment used in connection with the Programme and/or Breakfast Club are cleaned on a regular basis and remain in a hygienic and tidy condition.
The School is responsible for informing families of the School’s participation in the Programme and gaining any required parental/guardian consent in relation to a student’s participation in the Breakfast Club.
It is the responsibility of the School to identify any children that may not be able to participate in the Breakfast Club for any reason, including food allergies or lack of parental permission.
5. Product quantities and use of Product
The Partners reserve the right to put limits on a School's Product allocation if and when required.
Product provided through the Programme is exclusively for consumption by the students within the School at Breakfast Club. Notwithstanding the foregoing, staff or volunteers participating in the School’s Breakfast Club may consume the Product at the same time as, and in the company of the students, to model positive behaviour.
The Product is to remain on School grounds at all times and is not to be provided by the School for consumption at any location off the School’s campus. In the special circumstances where the School wishes to take the Product off School grounds, written consent must be obtained from The Partners first. The Partners can decline permission at any time and failing to adhere to this may result in suspension from the Programme.
The Product may not be consumed during any paid for before- or after-school care service Schools may provide.
Schools can in no way profit monetarily from the Product provided and all Product must be distributed free of charge. Specifically, and without limiting the foregoing:
The School must not on-sell the Product to any organisation or private persons;
No fees can be charged to the Students to receive the Product; and
The Product is not to be used for any kind of fundraising activity.
The Partners will provide guidance and support on the usage and serving suggestions of the Product. Schools should ensure that their use of the Product supports and aligns with the Ministry of Health’s Healthy Food and Drink Guidance for Schools. The Product must not be used in a manner that is inconsistent with Programme guidance or serving suggestions provided by The Partners.
6. Updates
An online school profile will be established by The Partners for each School ("Profile"). To remain in the Programme, the School must ensure that the Profile remains accurate by updating its Profile (or confirming that the information is current and correct) at least once per school term through the online term update process (“Term Update”) specified in clause 6.2.
Schools will be prompted to update or confirm their Profile in connection with the Term Update via reminder emails. The School must complete their Term Update within the notified timeframe, and shall be required to provide the following information (without limitation): (i) confirmation that a stocktake of the School’s existing Product stock has been undertaken prior to ordering additional Product; and (ii) an accurate record of the number of children that the Product is being provided to and the number of serving days per week.
The provision of untrue or inaccurate information in connection with the Term Update, or a failure to comply with the Term Update more than twice per year may result in suspension from the Programme.
During the Term Update, the School can elect to: (i) reduce or postpone Product quantities for the following term without jeopardising or compromising participation in the Programme; or (ii) exit the Programme.
In addition to the exit rights specified in clause 6.4, if you wish to exit from the Programme, you may do so by emailing the KickStart Breakfast team on kickstart.breakfast@fonterra.com.
In the event that a School exits the Programme, the School shall reasonably co-operate with The Partners in respect of its exit and shall be required to comply with any exit processes or procedures notified by The Partners (including, without limitation, the treatment of any excess Product stock held by the School).
If any circumstances change so that the information provided in an Application or Term Update is no longer true and correct, the School must either update its Profile or notify The Partners of the change in information by emailing kickstart.breakfast@fonterra.com or calling 0800 900 070.
7. Product delivery
Fonterra will procure the delivery of Anchor™ UHT Lite Blue milk and Sanitarium will provide Weet-Bix ™ to the School at the Delivery Point (as that term is defined below).
The Product will be delivered to the delivery point(s) agreed between the School and The Partners ("Delivery Point"). The Delivery Point must allow easy access for unloading of the Product from the delivery vehicle. Each of Fonterra and Sanitarium may agree a respective delivery point and each location shall be a “Delivery Point” for the purposes of these Terms.
A School representative will be asked to sign upon the delivery of Product.
The Partners are not responsible for Product that is misplaced or stolen after delivery to the Delivery Point. Schools must inform The Partners immediately if Product is misplaced or stolen so an alternative delivery to the Delivery Point can be arranged.
Frequency of Product deliveries to the School will be at the sole discretion of The Partners. We will consult with the School and take into consideration the number of students, number of days serving and the location of the School.
Schools located remotely may have a special agreement signed between The Partners and School regarding specified delivery frequency and the agreed Delivery Point.
We will make every effort to ensure that deliveries are made at times agreed between The Partners and the School but cannot guarantee this.
8. Product storage and distribution
The School is responsible for the Product from delivery at the Delivery Point until it is consumed. The Partners are not liable for any Product that may be mishandled, misused or misplaced after delivery.
The School is responsible for all health and safety procedures relating to the Product and Product consumption, as well as for the safe and secure storage of the Product and any used packaging.
The School is responsible for managing the stock rotation of the Product delivered. Notwithstanding the foregoing, the School must use the Product on a first-expired first-out basis. Further, Schools shall undertake a stocktake of existing Product held by the School prior to ordering additional Product and shall use reasonable endeavours to avoid the holding of Product in excess of its anticipated needs for each term. Failure to rotate stock in an efficient manner, including build-up of expired Product, may result in suspension from the Programme.
The School is responsible for all movement of the Product within the School, for distribution of the Product to the students and for gathering of the used packaging.
The Partners will provide guidance on the required care and handling of the Product. The School must comply with such guidance and all health and safety procedures as advised by The Partners from time to time.
9. Over / under supply
It is the School's responsibility to monitor Product usage and stock levels on an ongoing basis and to inform The Partners by email or phone if an oversupply or undersupply of Product occurs, or is likely to occur.
Where a School requires additional Product before its next scheduled delivery, it may request a top-up from The Partners. Any top-up will be subject to review and approval by The Partners and may take into account existing stock on hand, student participation numbers, serving days and delivery feasibility.
Schools are able to reduce the quantity of Anchor™ UHT Lite Blue milk without affecting the quantity of Sanitarium Weet-Bix™, and vice versa.
The Partners may adjust, reduce, postpone or otherwise manage Product deliveries to address over or under supply and support efficient use of the Product.
10. Product replacements
Where a Product is identified as faulty the School must immediately notify The Partners so appropriate action can be taken.
Where a Product has passed its best before date and becomes expired, the School must immediately notify The Partners, and must keep the expired Product stored separately from the remainder of the Product and ensure that the expired Product is not consumed, distributed or otherwise used. The Partners will work with the School to identify appropriate methods of disposal of such expired Product, and the School will comply with The Partners’ instructions and processes in respect of such disposal. The School must not remove or dispose of expired Product except as agreed with The Partners.
11. Packaging disposal and recycling
The School acknowledges that The Partners are committed to ensuring that the operation of the Programme is both efficient and sustainable. The School agrees that it will:
use reasonable endeavours to recycle used Anchor™ UHT Lite Blue milk packs (“UHT Cartons”) in accordance with best practice and the recycling guidelines specified by the New Zealand Food & Beverage carton recycling scheme (see clause 11.2 below) by utilising local community collection points (if locally available)*;
use reasonable endeavours to recycle the soft plastics the Product arrives wrapped in in accordance with best practice, which shall include utilising local community collection points if locally available; and
ensure all other used packaging including cardboard boxes the Product arrives in is recycled correctly as part of the School’s normal recycling processes.
* If there are no locally available community collection points, a collection option may be available. The availability of a collection option is subject to Fonterra’s confirmation, and may not be feasible to provide. Interested Schools should discuss this option with their relationship manager.
As at the date of these Terms, the relevant New Zealand Food & Beverage recycling guidelines are:
CUT along the top and sides of the UHT Carton (leave the cap attached).
OPEN the UHT Carton completely.
CLEAN the UHT Carton by rinsing with water.
DRY the UHT Carton and then store it in a lined recycling bin or designated container, until it is recycled.
The School is responsible for checking for any updates to these guidelines from time to time, and can check with its local community collection point if unsure.
Fonterra may, at its sole discretion, gift existing recycling bins (“Bins”) to Schools at no charge. Any such Bin will be the property of the School receiving it and Fonterra shall have no responsibility for such Bin. Schools are responsible for ensuring the Bins remain in a presentable and tidy condition.
12. Communication
You agree to receive regular KickStart Breakfast e-Newsletters and other electronic communications from the Programme and/or The Partners. You agree to have representatives from The Partners visit your School at mutually agreed times to observe and/or participate in the Programme delivery at your School.
13. Media
You agree that The Partners can provide your School details, including the name of your School and relevant contact details, to local, regional and/or national and international media who may be interested in running a story on the Programme. You will have the final decision as to whether media will attend your School.
You give permission for your School name to be published on our website.
14. Programme Name
All references to the Programme by the School in both written and formal verbal communications should refer to the full name of the Programme "KickStart Breakfast".
15. Programme logo
The Programme logo or reference to the Programme is to be used only in relation to the Programme and for no other purpose without written permission from The Partners.
16. Images
Images supplied by The Partners to Schools in connection with the Programme, including for use by the School in its own written materials, are to be used solely in relation to the Programme and for no other purpose.
17. Volunteer(s)
The Partners accept no responsibility for any volunteer(s) operating or supporting the operation of the Programme. It is the School's responsibility to ensure the volunteer(s) are suitable and abide by any school policies and procedures.
18. Disclaimer
If the School is not complying with these Terms or any Programme guidance, processes or procedures provided by The Partners, The Partners reserve the right, at their sole discretion, to either:
require the School to remedy the breach of these Terms if The Partners consider that the breach is capable of being remedied; or
temporarily or permanently terminate the School's involvement in the Programme.
We will work with the School to ensure that the Programme is successful, but we will not be liable to the School for anything arising from the Programme (except as required by law).
The Partners reserve the right to cease the Programme (in whole or in part) at any time at their sole discretion.
19. Privacy
In order to administer the Programme, the Partners may collect personal information relating to participating students, their parents or guardians, and School representatives.
The School acknowledges and agrees that the Partners may take photographs and/ or video recordings during Programme activities.
Subject to receipt of the consents in (reference below clause once numbering is finalised), the Partners may use, publish and display photographs and recordings made in connection with the Programme to:
Promote the Programme;
Create marketing and communications materials relating to the Programme;
Publish on the Partners’ websites, digital platforms, intranet sites and social media channels
Other, related purposes to market, promote or communicate about the Programme.
The School acknowledges that once content is published on social media or other public channels, the Partners may not be able to control further sharing by third parties.
The Partners will provide the School with a parental consent form to obtain consent for it to photograph or film participating children. The School will be responsible for distributing the consent forms to parents or guardians, and to ensure that a signed consent form is obtained prior to the relevant child participating in the activity and potentially being photographed or filmed. The School will promptly advise the Partners of any questions, limitations, or withdrawals of consent advised by a parent or guardian.
Each party shall comply with its obligations under the Privacy Act 2020.
