KickStart Breakfast Programme Terms and Conditions

  1. General
    1. The KickStart Breakfast Programme ("Programme") is operated by Fonterra Co-operative Group Limited (“Fonterra”) in partnership with New Zealand Health Association Limited trading as Sanitarium Health & Wellbeing Company and The Ministry of Social Development (together, "The Partners", “The Partnership”, "us", "we", or "our")
    2. Please read these General Terms and Conditions ("Terms"). We may vary these Terms at any time. The current version of these Terms will be maintained on the KickStart Breakfast site ( ("Site"). These Terms will be interpreted in accordance with, and governed by, the laws of New Zealand.
  2. Eligibility
    1. Eligible schools are defined as below:
      1. All New Zealand schools deciles 1-10 from primary through to secondary that are identified by the Directory of Educational Institutions at are eligible to join the Programme;
      2. Satellite schools and Teen Parent Units which relate to the above-mentioned schools may also be eligible to join but will be subject to an individual review before they will be accepted on to the Programme at the sole discretion of The Partners; and
      3. Alternative education providers may also be eligible to join but will be subject to an individual review before they will be accepted on to the Programme at the sole discretion of The Partners, (each, a “School” and together, the “Schools”).
    2. For the avoidance of doubt, boarding schools (where students are provided with breakfast as part of their living arrangements), correspondence schools, and Early Childhood Education providers are not eligible to join the Programme. Education facilities providing services to Government departments, which include providing meals funded by Government, are also not eligible.
  3. Applications
    1. Any eligible School may apply to participate in the Programme.
      1. Each School must apply to participate through the online application page found on the Site ("Application"). No other form of application will be accepted.
      2. By submitting an Application, a School will be deemed to have accepted these Terms.
      3. All information provided in an Application must be true and accurate at the time the Application is submitted.
      4. Decisions on Applications will be made at our sole discretion.
      5. Applications will be considered in the sequence they are received, however, the date of a School's commencement of the Programme will be at The Partners’ sole discretion.
  4. Programme operation
    1. Schools must provide a safe and secure location(s) within the School’s campus where the Product will be served and consumed (the “Breakfast Club”) as well as sufficient personnel to administer and run the Programme on an ongoing basis. If the location of the Breakfast Club is outside the School campus, approval must be gained from The Partners prior to commencement of the Programme or change in location.
    2. The Breakfast Club may run at any time up to one hour before, and during, a School Day, but not following the end of a School Day. For the purposes of these Terms, a School Day runs from 8:30am to 3:00pm.
    3. The School is responsible for providing the essential provisions to run the Programme including, but not limited to; tables, chairs, cutlery, bowls, cups and refrigeration to chill the milk.
    4. Schools are responsible for ensuring the location of the Breakfast Club and any associated facilities and equipment used in connection with the Programme and/or Breakfast Club are cleaned on a regular basis and remain in a hygienic and tidy condition.
    5. The School is responsible informing families of the School’s participation in the Programme and gaining any required parental/guardian consent in relation to a student’s participation in the Programme.
  5. Updates
    1. If any circumstances change so that the information provided in an Application is no longer true and correct, the School must either update the online school profile in accordance with clause 5.2 below (if applicable) or notify The Partners of the change in information by emailing or calling 0800 900 070.
    2. An online school profile will be established by The Partners for each School ("Profile"). To remain in the Programme, the School must update its Profile (or confirm that the information is current and correct) at least once per school term through the term update process or earlier if necessary, to ensure that the Profile remains accurate. Schools will be prompted to update or confirm their Profile via reminder emails, and failure to comply more than twice per year may result in suspension from the Programme.
    3. Schools must maintain their student numbers and days offering breakfast through the Profile on the Site on a regular basis to maintain an accurate record of the number of children that the Product is being provided to and the number of serving days per week.
    4. The School can reduce or postpone one or both Product quantities without jeopardising or compromising participation in the Programme.
    5. If you wish to retire from the Programme, you may do so by emailing the KickStart Breakfast team on
  6. Communication
    1. You agree to receive regular KickStart Breakfast e-Newsletters. You agree to have representatives from The Partners visit your School at mutually agreed times to observe and/or participate in the Programme delivery at your School.
  7. Media
    1. You agree that The Partners can provide your School details, including the name of your School and relevant contact details, to local, regional and/or national and international media who may be interested in running a story on the Programme. You will have the final decision as to whether media will attend your School.
    2. You give permission for your School name to be published on our website.
  8. Programme Name
    1. All references to the Programme by the School in both written and formal verbal communications should refer to the full name of the Programme "KickStart Breakfast".
  9. Programme logo
    1. The Programme logo or reference to the Programme is to be used only in relation to the Programme and for no other purpose without written permission from The Partners.
  10. Images
    1. Images supplied to Schools in connection with the Programme, including for use by the School in its own written materials, are to be used solely in relation to the Programme and for no other purpose.
  11. Product quantities
    1. The Partners reserve the right to put limits on a School's student participation if and when required.
    2. The School can choose to run the Programme up to five days a week, provided that the School notifies The Partners of how many days per week they will be serving the Product by updating the Profile or the term update process as determined by The Partners.
    3. It is the responsibility of the School to identify any children that may not be able to participate in the Programme for any reason, including food allergies or lack of parental permission.
  12. Product delivery
    1. Fonterra, acting through its Anchor Franchisees, will deliver Anchor ™ UHT milk and Sanitarium will provide Weet-Bix ™ (the “Product”) to the School.
    2. The Product will be delivered to a delivery point agreed between the School and The Partners ("Delivery Point"). The Delivery Point must allow easy access for unloading of the Product from the delivery vehicle.
    3. A School representative will be asked to sign upon the delivery of Product.
    4. The Partners are not responsible for Product that is misplaced or stolen after delivery. Schools must inform The Partners immediately if Product is misplaced or stolen so an alternative delivery to the Delivery Point can be arranged.
    5. Frequency of Product deliveries to the School will be at the sole discretion of The Partners. We will consult with the School and take into consideration the number of students, number of days serving and the location of the School.
    6. Schools located remotely may have a special agreement signed between The Partners and School regarding specified delivery frequency and the agreed Delivery Point.
    7. We will make every effort to ensure that deliveries are made at times agreed between The Partners and the School but cannot guarantee this.
  13. Product, storage and distribution
    1. The School is responsible for the Product from delivery at the Delivery Point until it is consumed. The Partners are not liable for any Product that may be mishandled, misused or misplaced after delivery.
    2. The School is responsible for all health and safety procedures relating to the Product and Product consumption, as well as for the safe and secure storage of the Product and any used packaging, at a single location on School grounds for collection and recycling as required by The Partners and detailed further in clause 17.
    3. The School is responsible for managing the stock rotation of the Product delivered. Failure to rotate stock in an efficient manner, including build-up of expired Product, may result in suspension from the Programme.
    4. The School is responsible for all movement of the Product within the School, for distribution of the Product to the students and for gathering of the used packaging.
    5. The Product is to remain on School grounds at all times. In the special circumstances where the School wishes to take the Product off School grounds, written consent must be obtained from The Partnership first. The Partnership can decline permission at any time and failing to adhere to this may result in suspension from the Programme.
    6. The Partners will provide guidance on the required care and handling of the Product. The School must comply with all health and safety procedures as advised by The Partners from time to time.
  14. Use of Product
    1. Product provided through the Programme is exclusively for consumption by the students within the School. The Product shall not be consumed by any other persons and is not for staff or volunteer consumption, except where a staff member or volunteer consumes the Product at the same time as, and in the company of the students, to model positive behaviour.
    2. The Product may only be consumed during the School’s Breakfast Club. The Product may not be consumed during any paid for before- or after-school care service Schools may provide.
    3. Schools may use the Product more than once during a School Day providing the Product is only used for student consumption and is offered on School grounds.
    4. The Partners will provide guidance and support on the usage and serving suggestions of the Product.
    5. Schools can in no way profit monetarily from the Product provided and all Product must be distributed free of charge. Specifically:
      1. The School must not on-sell the Product to any organisation or private persons;
      2. No fees can be charged to the Students to receive the Product; and
      3. The Product is not to be used for any kind of fundraising activity.
  15. Product replacements
    1. Where a Product is identified as faulty the School must immediately notify The Partners so appropriate action can be taken.
    2. Where a Product has passed its best before date and becomes expired, the School must immediately notify The Partners, who will arrange for the Anchor Franchisee to collect and dispose of the expired Product. The School must not remove or dispose of expired Product in any other way.
  16. Over / under supply
    1. It is the School's responsibility to inform The Partners by email or phone if an oversupply or undersupply of Product occurs. Schools are able to reduce the quantity of Anchor™ UHT milk without affecting the quantity of Sanitarium Weet-Bix™, and vice versa.
  17. Packaging disposal and recycling
    1. Fonterra will lease recycling bins (“Bins”) and provide bin liners to Schools at no charge for the sole purpose of storing used Anchor™ Lite Blue UHT milk packs (“UHT Packs”). Bins must be stored on the School campus (or such other location as agreed between the parties) and will remain the property of Fonterra at all times.
    2. Fonterra will, at its own expense, be responsible for the general maintenance of the Bins. The School receiving the Bins will protect them from damage and user abuse, with fair wear and tear excepted. The School will immediately advise Fonterra of any fault or damage to the Bins, and will be liable to Fonterra for any losses, damages or costs that Fonterra sustains as a result of any loss or damage to the Bins, except where Fonterra or its employees or contractors directly cause such loss or damage.
    3. Fonterra will arrange for collection and removal of the used UHT Packs from the School. The School is responsible for making the used UHT Packs available for collection in accordance with the UHT recycling guidelines advised by Fonterra from time to time. Repeated failure to meet Fonterra recycling standards may result in suspension from the Programme until a recycling standard which is satisfactory to Fonterra can be attained.
    4. Schools are responsible for ensuring the Bins are cleaned on a regular basis and remain in a presentable, hygienic and tidy condition.
    5. Schools are responsible for notifying the Anchor Franchisee if the location of their Bins changes or they require more bin liners. The new location of the Bins must be agreed by both parties and The Partners to ensure recycling can be accessed and collected in a timely manner. Recycling will not be accepted in any bin liners other than those provided by Fonterra.
    6. If a School chooses to retire from the Programme, Fonterra or any person authorised by Fonterra, may enter the School during reasonable hours or any other address where the Bins are expected to be for the purposes of removing the Bins. The parties acknowledge that this provision survives the termination of a School’s participation in the Programme.
      1. Failing to have Bins ready for collection may result in a ‘no-collect’ fee at the School’s expense.
      2. Fonterra, at its sole discretion, may request the School to move the Bins to a different location, as agreed between the School and Fonterra, to assist collection.
    7. The School is responsible for ensuring all other used packaging including cardboard boxes the Product arrives in is recycled correctly as part of the schools normal recycling processes.
    8. The School must not part with possession of or remove the Bins from the School campus without the express consent of Fonterra in writing.
  18. Volunteer(s)
    1. The Partners accept no responsibility for any volunteer(s) operating or supporting the operation of the Programme. It is the School's responsibility to ensure the volunteer(s) are suitable and abide by any school policies and procedures.
  19. Disclaimer
    1. If the School is not complying with these Terms, The Partners reserve the right, at their sole discretion, to either:
      1. require the School to remedy the breach of these Terms if The Partners consider that the breach is capable of being remedied; or
      2. temporarily or permanently stop the School's involvement in the Programme.
    2. We will work with the School to ensure that the Programme is successful, but we will not be liable to the School for anything arising from the Programme (except as required by law).
  20. Privacy
    1. In order to conduct the Programme, The Partners may collect personal information (such as email addresses) from the Schools. Unless otherwise authorised by each School, personal information will be used and held by Fonterra in accordance with the Privacy Act 1993 and Fonterra’s Privacy Statement, for the purposes of the Programme and may be shared with partners of Fonterra solely for the purposes of the Programme. To access or request correction of personal information, please contact: