About Us

The KickStart Breakfast Programme is a joint initiative between Fonterra, Sanitarium and the Ministry of Social Development. The programme is designed to positively impact child well-being through providing access to nutritious food at school.

KickStart Breakfast is all about helping tamariki and rangatahi start the day right. We're feeding young minds to fuel our future leaders.

Naenae College Student leaders

By providing Anchor™ milk and Sanitarium Weet-Bix™, students involved in KickStart Breakfast experience the power of a nutritious breakfast to provide both strength and energy for maximum learning at school.

Our programme is more than just breakfast, it’s about community, nutrition, leadership and caring.

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Since the programme launched in 2009, we have served over 46 million breakfasts in more than 1300 New Zealand schools.

Click here to read about how KickStart Breakfast has evolved over the years.