Why do you have KickStart Breakfast? Shouldn’t parents feed their children at home?

Breakfast is the most important meal of the day and is often missed due to busy families and commitments. Research shows that almost one-fifth of children aged 5-14 years did not regularly eat or drink at home before leaving for school1. Similarly, the 2006/07 New Zealand Health Survey estimated that 55,000 children (7.4%) had not eaten breakfast at home on at least five days in the previous week2.

Schools participating in KickStart Breakfast have found students who start the day with a full tummy have improved general health and wellbeing along with increased engagement in-class activities and improved concentration levels3.


  1. 2002 National Children’s Nutrition Survey - https://www.health.govt.nz/system/files/documents/publications/nzfoodnzchildren.pdf
  2. 2006/07 New Zealand Health Survey http://www.moh.govt.nz/NoteBook/nbbooks.nsf/0/9FF50018D90C43D3CC2574640009AE76/$file/portrait-of-health-june08.pdf
  3. KickStart Breakfast 2019 Term 4 School Survey results
Do you provide anything else than Sanitarium Weet-Bix™ and Anchor™ Milk?

No, we provide simple, healthy ingredients for a nutritious breakfast. These are also affordable and easy to replicate at home for whānau on the weekend or during the week. Many schools will source additional products to serve along their Weet-Bix™ & Anchor™ milk either by donation, other In-School programmes or purchase these themselves. We strongly encourage our schools to lead by example and provide healthy options for breakfast such as adding fresh or tinned fruit in juice to their Weet-Bix™ rather than having sugar available.

Who can attend a KickStart Breakfast?

We recommend opening your club to all students in your school! It is not just about having breakfast but socialising, interacting, having fun and a bonus of sharing some kai!

Who runs the programme in schools?

Many of our schools will have a range of people who help run their breakfast club. From parents, grandparents, volunteers from the community; to principals, teachers, staff and support staff and students. We think it is a great opportunity to get to know your wider school whanau and community and give back to their local school.

Is there a cost to our school to sign up?

No, no cost at all to your school. KickStart Breakfast will provide Anchor™ milk and Sanitarium Weet-Bix™. Schools do need to provide the bowls, spoons and create an inviting environment for tamariki.

Why have you opened the programme up to all schools? Is there a need in high decile schools?

We believe that KickStart Breakfast can be run in all schools and deciles. Giving all schools the option to be part of the programme means they can decide if it will work in their school or not. There is more to KickStart Breakfast than Weet-Bix™ and Anchor™ milk; it is about students of all ages coming together to share food, learn table manners, interact with students in other year groups as well as interact with the adults and volunteers who make the club happen each morning.

Do I have to run KickStart Breakfast every school day?

The programme can be run once a week up to every school day if you would like. Our team is happy to support you with getting started to assist your breakfast club.

Do you offer the programme to Early Childhood Centres?

Unfortunately, we are unable to extend KickStart Breakfast to Early Childhood Centres, Kōhanga Reo, Preschools or Kindergartens as they do not meet the criteria to join the programme.