Starting the day with a nutritious breakfast breaks the overnight fast and is a chance to refuel your body for the day. Studies* has shown eating breakfast can help improve concentration, behaviour and learning in school-aged children and young people.

Despite the known benefits of breakfast, in the 2019 New Zealand Health Survey^ found around 1 in 4 Kiwi kids between the age 10-14 are not having breakfast at home. Schools involved in KickStart Breakfast provide a nutritious breakfast of Anchor milk and Sanitarium Weet-Bix. A breakfast containing protein, carbohydrates, fibre and fat to help kick start their day.

Milk image shot

Anchor™ milk

Milk is packed with goodness for growing children and young people as it contains calcium, phosphorus, magnesium, potassium, vitamins and zinc just to name a few. Milk also supplies other essential nutrients for growing children, including protein for muscle growth and vitamins like riboflavin that release the energy from food. The goodness of milk helps grow strong bones and maintain healthy teeth.


Sanitarium Weet-Bix™

Weet-Bix provide an excellent source of healthy wholegrains, are low in sugar and provide important B vitamins to give you a great start to your day. Weet-Bix are high in iron and contain a source of fibre, which can help you stay fuller for longer.

Anchor milk and Sanitarium Weet-Bix provide a balanced breakfast of protein, carbohydrates, fibre and fat to help tamariki kickstart their day.


*Quigley R, Taylor R, Scragg R (2007). Is consuming breakfast important for academic performance, maintaining a healthy body weight, and improving nutrient intake and lifestyle habits in children? A report prepared by the Scientific Committee of the Agencies for Nutrition Action
^Ministry of Health. 2019. Household Food Insecurity Among Children in New Zealand. Wellington: Ministry of Health